Definition Of Discontinuous Innovation

Continuous innovation is an iterative process of incorporating both modest incremental and radical revolutionary improvements in processes product designs services and technologies.

Definition of discontinuous innovation. Discontinuous innovation can also be referred to as breakthrough radical or disruptive and is innovation that if adopted requires a significant change in behavior. Utterback provides the following definition of a discontinuous or radical innovation. Innovation can be of 3 types on the basis of extent of change they cause in consumer s existing habits. Before we delve deeper into these different discontinuous innovation classifications let s take a look at the latest insights into the global innovation scene.

By discontinuous change or radical innovation i mean change that sweeps away much of a firm s existing investment in technical skills and knowledge designs production. Definition of discontinuous innovation entirely new to the world products made to perform a function for which no product has existed previously. Discontinuous innovation entirely new to the world products made to perform a function for which no product has existed previously. By contrast in recent years this industry has begun to experience two types of discontinuous innovation with the introduction of flat panel digital tvs on the one hand and the related phenomenon of high definition hd programming phenomena that together.

The opposite of continuous innovation is discontinuous innovation. Definition the implementation of new technologies products or business models that represent a dramatic departure from the current state of the art in the industry j birkinshaw j bessant r delbridge. So what s the difference between them and how do you use them in your company. Continuous innovation discontinuous innovation incremental innovation disruptive innovation.

Also known as radical innovations or disruptive innovations this is when a company launches a new product or service that is completely different from a previous product or service leading to a major change in consumer habits. Technological product or service innovation in an industry or market that requires end users to change behavior and thereby tends to suddenly and dramatically change the dynamics of the industry including possibly changes in competitive dynamics industry revenue size and growth rate and pricing. Discontinuous innovations dynamically continuous innovations and continuous innovations the classification of an innovation along the above lines is done on.